Suicide Squad became a commercial juggernaut at the box office this past summer, partly due to a stellar marketing campaign featuring thrilling teaser trailers, trendy music tie-ins and plenty of images of Jared Leto’s Joker. As such, it’s not surprising that the marketing for the home media release is taking an unconventional and potentially exciting approach in an attempt to replicate that financial success.
In anticipation of the release of Suicide Squad on Digital HD, DVD and Blu-ray, Warner Bros. have launched a viral marketing website for the film. The site promises to lift the lid on some of the secrets behind the DC Extended Universe, including its “Worst. Heroes. Ever.”
The Suicide Squad site, which can be visited at http://www.argus-gov.com/, poses as the official database of a fictional government agency and contains several folders, all of which are restricted with the exception of ‘Taskforce_X’ and ‘Meta_Humans’. Naturally, the ‘Taskforce_X’ file contains information on each of the Task Force X members – and although most of the other information is off-limits at the moment, WB promise that more folders will become accessible in the future.
Suicide Squad will be released digitally on November 15th 2016 and on Blu-ray and DVD on 13th December 2016.
Wonder Woman opens in theaters on June 2, 2017, followed by Justice League on November 17, 2017; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League 2 on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020. The Flash, The Batman, Dark Universe and Man of Steel 2 are currently without a release dates.